Online Marketing 2023!
Accelerate the development of the offer
of your online services !
Eight sessions of 2 hours, twice a month
January, February, March, and April
- How to get new customers and increase your online income.
- Mastering online marketing.
-
Structure an approach for business development and marketing
to online or offline businesses.
Between sessions, apply the concepts learned.
- Not limited to ... training on:
- • how to advertise that gets results,
- • how to write offers, write blogs to be read,
- • capitalize on free traffic from search engines,
- • manage messages,
- • advertising on social networks,
- • how to convert more visitors to your website into customers,
- • how to communicate by email, Messenger, videos, calls,
- • how to structure emails and web pages for more efficiency,
- • how to automate these activities as much as possible,
- • how to post to other sources of potential traffic
- (websites, influencers, information, and news sites),
- • how to develop a catalog of complementary offers,
- • pricing: structure to reduce costs, increase profits,
- • improve customer service to increase profits,
- • trademark vs logo, make the difference,
- • develop a presence with other companies,
- • search for partnerships,
- • webinars, online courses, events,
- Documents: questionnaires and tools in Excel to facilitate and accelerate the necessary work.
Important legal note
-
It's a course.
I do not promise you any specific results of any kind. I can't make predictions of this nature because I do not know your company, your offer, or your sales process. - More than ever, we all need to get leads and customers from the internet.
- I can promise you without hesitation that you will have a great learning experience and the skills you will develop are something you can never UNLEARN.
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The course starts on January 16 via Zoom. The exact dates are yet to be confirmed.
The sessions will last between 1h30 and 2h. However, I will address all questions at the end of the sessions. There will be no time limit on the question period after the session. - Plus, I'll be there to support you every step of the way.
- And if you can't attend a live session, don't worry. Video of the session will be saved and posted in a private group to which you will have access. Access never expires. So you can watch them whenever you want, as often as possible.
-
The usual price is $697 per participant.
It is a one-time fee, and you won't have to pay anything else. -
This program is available in individual coaching at $2,600 if you are interested and prefer this approach.
Your Black Friday price! 697$ ---> 199$
You pay less than a third of the price by registering during Black Friday!
- If you prefer to wait until December, we will still have a Christmas price of $399 instead of $697 and the regular price of $697 starting January 1, 2023.
- 1) Product/service/announcement launches
- How to make a ¨hard to refuse¨ offer
- • Structure the offer with 3 to 5 bonuses.
- • Make bonus #1 have a perceived value more significant than the total price.
- • Offer inexpensive rewards for you.
- 2) Content Production
- Imagine yourself with a magazine producer, variety show, or radio host hat.
- • Identify 3 to 5 topics related to each line of products or services of your company.
- • This gives you a lot of potential topics to talk about on social media.
- • Make a plan or a table in Excel to be able to organize and follow it all up
- • You can use the production chart I will provide as a starting point.
- • How to develop content that will allow you to reuse it constantly
- • Take into account the particularity of each media
- • Google: keyword search
- • Facebook: close to a magazine
- • Facebook group: add chat like on talk radio
- • Instagram: posting info with a more personal side, behind the scenes...
- • Twitter: news and disseminate information available on other platforms
- • LinkedIn: B2B and professionals (consultants, freelancers, etc.)
- • TikTok: the new Eldorado ...
- • Podcast: like a private radio.
- Focus on Facebook and Instagram first because you know them better, and it's a matter of priorities until you feel a little in control.
- • Establish in what order each content produced
- o Example: first Google, then Facebook, maybe YouTube, TikTok? Determine your priorities not by what you don't know but by knowing what it can give you for a company like yours.
- 3) SEO - mots clés
- • Do not forget SEO when you publish something
- • Add to anything you've posted in the past
- • First, produce new blogs, posts, and videos with the most searched keywords taking into account how to beat your competition
- • Before publishing, verify that your content will be superior to any content published by competitors.
- 4) Develop a target customer approach
- THE MOST IMPORTANT, but also the most difficult to master, structure, understand, to test. It is the key to growth.
- • Understand the profile of the current clientele to extend the offer geographically
- • Find additional target clientele profiles.
- • Get an idea of an approach for companies
- o A lot of work to do to understand what types of companies will be interested in your proposal
- o Namely: Customers who like you will eventually buy many of your offers.
- Organize and structure so that it becomes a plan, and it is necessary to understand to approach each ¨clientele¨ differently.
- To simplify: one at a time, and decide who takes care of it from when
- (Responsibilities to be determined)
- 5) Who speaks to your target customers
- Your potential customers are already customers of other suppliers:
- o Additional services
- o Services upstream of yours
- o Local, near you: an excellent job to capitalize on existing contacts and an advantage of being known.
- o Who have difficulty offering a local presence
- They represent potential collaborations or partnerships
- It will potentially require to interest them...
- o plan to produce or adapt the content already produced
- to make it exciting and different for these targets and publish it.
- 6) Your product line
- • Your customers probably want to buy from you: added value
- • Will enrich your overall offer
- • Will become a source of additional customers
- • Can enable you eventually to promote your business
- • Can allow you to build bridges with suppliers who could also become sources ¨who speak to your potential customers¨
- 7) Identity
- • No longer confuse trademark, logo, and marketing
- • How to determine your trustworthy reputation and make it your trademark.
- • The plan you need...
- 8) Customer Service
- • Follow-up
- • Solve problems upstream
- • Dedicate time regularly
- • Increase overall profit margin with long-time customer base
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9) Manage the following four main objectives:
- • The development of an offer compatible with buying products and services online.
- • The implementation of the structure of a sales channel and communications on social media and by email.
- • Marketing, including the advertising program, a plan to develop a brand image.
- • ¨Memberships¨ when applicable: support developing a program for members with all its specific particularities.
The main objectives of each of the sessions, in addition to the discussion points above
Session #1 - Website & SEO
How to reduce the window shopping of your website visitors.
How to convert your website visitors into customers.
Capitalize on free search engine traffic through SEO and brand advertising.
Session #2 - Service offers, blogs, and social networks
How to write service offers, blogs, and articles to read.
Session #1 - Communications
How to connect and better automate all forms of communications
(emails, Messenger, Facebook, videos, calls, etc.)
Session #2 - Emails
This tool has become the most popular hub of communication with your customers. How to use it for you and your clients' mutual benefit.
Session #1 - Catalog
You will learn how to use and structure your product offer to make it a marketing tool. You will learn how to use your catalog to build customer loyalty like the big brands, the Apples of this world...
Session #2 - Pricing
How to establish and test your prices?
How it's possible to raise your prices and why it's even a better approach for your customers' benefit.
Session #1 - Customer Service
It is the Achilles heel of many companies. There is significant additional profit hidden there: the cost of acquiring new customers.
Session #2 - Brand Recognition
Learn what the real difficulties in developing brand recognition are. It's not your logo. This misunderstanding is widespread. See for yourself: the American Marketing Association itself gives the wrong definition. That's saying something... now imagine how many companies don't manage it right ...
You will learn to develop one from your current position and where you want to go.
Your Black Friday price! 697$ ---> 199$
- REGISTER NOW.
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